Mass Transit

SEP-OCT 2014

Mass Transit magazine features agency profiles, industry trends, management tips and new product information.

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14 | Mass Transit | MassTransitmag.com | SEPTEMBER/OCTOBER 2014 PEOPLE & PLACES Valley Metro Phoenix Awards Customer Information and Transit Wayfinding Project to CHK America ▶ CHK America President and CEO Rick Wood announced that the company has been awarded the customer information design project for Valley Metro of Phoe- nix. The project includes the development of consumer-focused light rail and bus connection maps and Guide-a-Rides, as well as local neighborhood maps to sup- port all connectivity and pedestrian way- fnding at Valley Metro's light rail stations, transit centers and park n' rides. CHK America will develop clear and concise customer information, utilizing their "Psychology of Wayfnding" philos- ophy. This well-researched approach is proven to reduce a rider's cognitive load and make it easier to navigate systems. The new designs will incorporate the company's spider maps, which include color-coded routes and frequencies, key landmark symbols, and standardized wayfnding icons. This project will align with the company's 8-Second Rule, which provides decision-making tools that help riders navigate the system. www.MassTransitmag.com/11624727 THE ORANGE Line is now direct between the Dallas/Fort Worth International Airport, the world's third-busiest airport, and downtown Dallas, Texas. DART Kansas CIty Area Transportation Authority The Kansas City Area Trans- portation Authority an- nounced that Mark Hufer, general manager, left his post efective Aug. 22. Hufer has served as general manager since 2000 and has positioned the agency to be- gin the implementation of an organization-wide restruc- turing designed to emphasize its capabilities and technical expertise to plan and manage regional projects. Hufer said that with the reoganization complete, the timing was right for him to pass the mantle to new lead- ership at the authority. Sam Desue, current vice president of operations/COO, will serve as interim general manager. www.MassTransitmag. com/11651017 Pierce Transit Pierce Transit CEO Lynne Grifth announced her intent to retire efective Dec. 31. Grifth has led the agency since April 17, 2006. www.MassTransitmag. com/11597439 Southwest Ohio Regional Transit Authority The board of the South- west Ohio Regional Transit Authority (SORTA) accept- ed the resignation of Metro CEO & General Manager Terry Garcia Crews. Garcia Crews, who joined Metro in November 2010, plans to return to a success- ful consulting career in the transit industry. www.MassTransitmag. com/11576427 San Mateo County Transit District After nearly 50 years in public transportation, including 15 years lead- ing the San Mateo County Transit District, Michael J. Scanlon is retiring. During his 15 years and at the direction of the dis- trict's three boards, Scanlon has transformed SamTrans into a modern mobility manager, led the dynamic growth of Caltrain into a regional and record-setting rail system, presided over the reauthorization of the transportation authority sales tax by 75 percent of the voters and undertook the Caltrain Modernization program to electrify and modernize Caltrain. www.MassTransitmag. com/11672038 Mark Hufer Terry Garcia Crews Lynne Grifth Michael J. Scanlon People in the News DFW Airport Station Connects DART to the World Dallas Area Rapid Transit (DART) and Dallas/Fort Worth International Air- port celebrated the opening of the last Orange Line segment to the new DFW Airport Station on Aug. 18. DFW Airport built the station as part of its Terminal Renewal and Im- provement Program while DART's contractors focused on the rail line extension. According to DART President/Executive Director Gary Tomas, sharing construction duties allowed DART to open the station in mid-August, four months sooner than scheduled. Te 5-mile segment links newly renovated Terminal A and Belt Line Station, with continuing service to major regional destinations, includ- ing Irving-Las Colinas, Dallas Mar- ket Center and downtown Dallas. Regional leaders believe that light rail service from the airport to the rest of the DART Service Area will help attract everything from corpo- rations to conferences. DFW Airport is one of the region's major employment centers. Te rail connection provides a convenient and cost-efective way to commute for the nearly 60,000 people who work there. Details about the station are avail- able at www.DART.org/DFWAir- port.airport. www.MassTransitmag.com/11682624 For more news and extended stories go to MassTransitmag.com

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