Mass Transit

SEP-OCT 2014

Mass Transit magazine features agency profiles, industry trends, management tips and new product information.

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6 | Mass Transit | MassTransitmag.com | SEPTEMBER/OCTOBER 2014 EDITOR'S NOTEBOOK FOLLOW US ON Publisher John Hollenhorst (800) 547-7377 Ext. 1650 john.hollenhorst@ MassTransitmag.com EDITORIAL Editor Leah Harnack (262) 391-8770 leah.harnack@ MassTransitmag.com Assistant Editor Joe Petrie (800) 547-7377 Ext. 1399 joe.petrie@ MassTransitmag.com SALES National Accounts Manager Sara-Emily Lange (800) 547-7377 Ext. 1344 slange@ MassTransitmag.com Advertising Accounts Jason Haas Manager (800) 547-7377 Ext. 1638 jason.haas@ MassTransitmag.com List Rentals Elizabeth Jackson (847) 492-1350 Ext. 18 ejackson@meritdirect.com PRODUCTION Production Services Rep. Barb Evenson Art Director Erin Brown CIRCULATION Circulation Manager Debbie Dumke CYGNUS BUSINESS MEDIA CEO John French CFO Paul Bonaiuto VP Human Resources Ed Wood VP, Audience Development Julie Nachtigal VP Production Operations Curt Pordes Executive Vice President Gloria Cosby Vice President, Marketing Gerry Whitty Group Publisher Larry Greenberger Director of Digital Business Development Lester Craft Published by Cygnus Business Media‚ 1233 Janesville Ave.‚ P.O. Box 803‚ Fort Atkinson‚ WI 53538-0803‚ (920) 563-6388. For change of address or subscription information: Toll Free: 877-382-9187, Local: 847-559-7598, Email: circ.masstransit@omeda.com. All rights reserved. No part of this publication can be reproduced or transmitted in any form or by any means‚ electronic or mechanical‚ including photocopy‚ recording or any information storage or retrieval system‚ without written per- mission from the publisher. Published and copy- righted 2014 by Cygnus Business Media. Mass Transit (USPS 017-230; ISSN 0364-3484 print; ISSN 2150-413x online) (Volume XXXX ‚ No. 6) issued 8 times a year (February‚ March, April/May, June, July/August, September/October‚ November and December/January) by Cygnus Business Media‚ 1233 Janesville Ave.‚ Fort Atkinson‚ WI 53538. Periodicals postage paid at Fort Atkinson‚ WI and additional mailing offices. Subscription rates: $35/ year in US; $60/year in Canada; $85/year (airmail) for all other countries. Address all subscription cor- respondence to MASS TRANSIT‚ Cygnus Business Media, P.O. Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Mass Transit, P.O. Box 25542, London, ON N6C 6B2. Canadian GST #842773848. POSTMASTER: Send address changes to MASS TRANSIT‚ Cygnus Business Media, P.O. Box 3257, Northbrook, IL 60065-3257. y family went to our community's National Night Out the other night where there were activities galore: games for kids to play, food being handed out and every community vehicle you could think of on display. My 10-month-old son had a blast on the city bus. Te giant steering wheel and the long aisle to crawl along won him over. Tere were other kids eagerly hopping around from seat to seat, especially wanting the driver's seat or the back of the bus. I'm not sure at what age a city bus loses its fun. Could be coincidence, but as you walked up to the park, pri- oritization already was in place. Te great big shiny red fre truck was front and center. Further behind that and other activities were the police cars, sherif 's boat, and a SWAT Tactical Mobile unit. It was behind that, at the end of the line, where the bus was. When you compare the perceived function, it probably doesn't measure up to most people. On one hand there's a vehicle that coordinates operations of things in my community like a Slender Man stabbing or Azana Spa mass shooting. On the other, there's a vehicle that provides transportation for those people that "don't work hard enough to own a car." Or something like that. I'm not sure exactly what all of the phrasings are of the top of my head but I've read enough rants over the years from community members in the paper and on various local blogs. I made the mistake in the past of engaging one of those blog- gers with facts that contradicted erroneous statements. At an APTA marketing workshop several years ago, HDR Senior VP Alan Wulkan and Morgan Lyons, assistant VP, external relations, Dallas Area Rapid Transit, spoke during the luncheon about talking to stakeholders. I can attest to their statement that the few who's minds you will never ever change, not worth the time and energy that you could be focusing elsewhere. One of the places you should be focusing your time and en- ergy? Te next generation. Tere's an article in this issue that looks at a pilot project by WTS: transportation professionals working with educators. Coming up with new and diferent ways of reaching the future audience — and future voters — builds support and our future workforce. Future Love Maybe children automatically like great big vehicles; keeping that magic alive can spur future interests. Leah Harnack, Editor M We need to inspire the next generation with what our industry is really about.

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