Mass Transit magazine features agency profiles, industry trends, management tips and new product information.
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6 | Mass Transit | MassTransitmag.com | NOVEMBER 2014 EDITOR'S NOTEBOOK FOLLOW US ON Publisher John Hollenhorst (800) 547-7377 Ext. 1650 john.hollenhorst@ MassTransitmag.com EDITORIAL Editor Leah Harnack (262) 391-8770 leah.harnack@ MassTransitmag.com Assistant Editor Joe Petrie (800) 547-7377 Ext. 1399 joe.petrie@ MassTransitmag.com SALES National Accounts Manager Sara-Emily Lange (800) 547-7377 Ext. 1344 slange@ MassTransitmag.com List Rentals Elizabeth Jackson (847) 492-1350 Ext. 18 ejackson@meritdirect.com PRODUCTION Production Services Rep. Barb Evenson Art Director Erin Brown CIRCULATION Circulation Manager Debbie Dumke CYGNUS BUSINESS MEDIA CEO John French CFO Paul Bonaiuto VP Human Resources Ed Wood VP, Audience Development Julie Nachtigal VP Production Operations Curt Pordes Executive Vice President Gloria Cosby Vice President, Marketing Gerry Whitty Group Publisher Larry Greenberger Director of Digital Business Development Lester Craft Published by Cygnus Business Media‚ 1233 Janesville Ave.‚ P.O. Box 803‚ Fort Atkinson‚ WI 53538-0803‚ (920) 563-6388. For change of address or subscription information: Toll Free: 877-382-9187, Local: 847-559-7598, Email: circ.masstransit@omeda.com. All rights reserved. No part of this publication can be reproduced or transmitted in any form or by any means‚ electronic or mechanical‚ including photocopy‚ recording or any information storage or retrieval system‚ without written per- mission from the publisher. Published and copy- righted 2014 by Cygnus Business Media. Mass Transit (USPS 017-230; ISSN 0364-3484 print; ISSN 2150-413x online) (Volume XL ‚ No. 7) issued 8 times a year (February‚ March, April/May, June, July/August, September/October‚ November and December/January) by Cygnus Business Media‚ 1233 Janesville Ave.‚ Fort Atkinson‚ WI 53538. Periodicals postage paid at Fort Atkinson‚ WI and additional mailing offices. Subscription rates: $35/ year in US; $60/year in Canada; $85/year (airmail) for all other countries. Address all subscription cor- respondence to MASS TRANSIT‚ Cygnus Business Media, P.O. Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Mass Transit, P.O. Box 25542, London, ON N6C 6B2. Canadian GST #842773848. POSTMASTER: Send address changes to MASS TRANSIT‚ Cygnus Business Media, P.O. Box 3257, Northbrook, IL 60065-3257. hen I heard of Lyon putting park-and-rides at the perimeter of the city to encourage people to leave their cars and use other modes in the core, it reminded me of an old town I visited in Italy when I was studying abroad during college. We were living in Florence and for 90 percent of our trips, we walked. Te few times we were in a hurry we used the bus and occasionally we would rent bikes. One weekend we decided to rent a car to travel out into Tuscany with no plan in mind. One of the towns we stumbled upon was built into a hill, similar to Pueblo clif dwellings. It was towering in the distance and we had to check it out. As we drove up to it, the street came to an end with a parking lot at the edge of the town. Tere was a street that continued through the city, but there were chains blocking it to trafc. We parked and spent the day walking and exploring. Te one street went straight to the other end of the town where there was another parking lot. Te remaining maze throughout the tiny town was cobblestone streets barely wide enough for one car, and other areas that were just wide enough for one person to walk through. Not a single car anywhere to be seen. It was surreal. Te view was amazing and there was nothing as far as the eye could see except felds and pastures. I'm not sure where they went if they needed specialized medical treatment, or wanted to go to a sporting event or see an opera. Tere wasn't much beyond the church and tiny trattoria. A lot of cities are being redesigned to encourage cars as unnec- essary in the core. I might have thought that impractical, maybe impossible. But the people living in that small Italian town couldn't imagine things being any other way. Our Italian was as limited as their English, but we were able to decipher from those we talked to that yes, they have been to bigger cities and yes, they choose to live in their small, quiet, car-free town. Some had cars to go out to bigger cities when they chose to, but found it rarely necessary. Tat experience was one of the most valuable from the study abroad program. It wasn't part of the curriculum but seeing a diferent way of living frsthand ofers a completely diferent per- spective; things don't have to be the way you've always known them to be. In fact, it may be something you've never even imagined. We hope some of the diverse stories we share ofer a glimpse of what's being done around the globe. A Dif ferent View The perspective of others can ofer ideas you never imagined. Leah Harnack, Editor W Discovering a new perspective can be invaluable.