Mass Transit magazine features agency profiles, industry trends, management tips and new product information.
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38 | Mass Transit | MassTransitmag.com | SEPTEMBER/OCTOBER 2014 Patrick Leclerc Vice President, Strategic Development, Communications and Public Affairs Canadian Urban Transit Association PATRICK LECLERC was re- cruited to the position of director, public afairs at the Canadian Urban Transit Association (CUTA) in April 2010. In that role, he was responsible for leading a focused public afairs department responsible for the development, coordination and implementation of government advocacy activities, media rela- tions and marketing, as well as managing CUTA's Ottawa ofce. Leclerc established a high performance department ca- pable of efectively advocating; initiating media relations and public afairs activities; and developing policy on behalf of CUTA and its members. He de- veloped contacts and built pos- itive professional relationships with ministers, members of Parliament and key staf at ap- propriate federal departments. He worked on a grass-roots ad- vocacy network to educate and infuence elected ofcials and their representatives, as well as managing multi-partner national and regional public awareness campaigns and events. Leclerc played an instrumental role in the de- velopment of CUTA's current strategic plan, which resulted in a new mandate that goes beyond the traditional transit focus on buses and trains to embrace the vision of inspiring and infuencing the evolution of integrated ur- ban mobility. As a result of his performance and potential, in December 2012 he was promot- ed to vice president, strategic development, a new position designed to consolidate existing public afairs, publications, and event management functions, as well as to provide a strategic fo- cus in support of CUTA's new vision, mission and values. Leclerc has been instrumen- tal in inspiring CUTA to adopt more strategic and modern ap- proaches to raising the perfor- mance of the association. His acute sense of judgement and commitment to hard work have combined with new strategic responsibilities to help the association navigate change and evolution. www.MassTransitmag.com/11617645 The Canadian Urban Transit Association congratulates Patrick Leclerc cuta.ca Top 40 under 40 2014 ISO 9001:2008 Certified Quality Program www.masselec.com (972) 505-4781 info@masselec.com Light Rail Heavy Rail Third Rail MEC is an industry leader in the design, supply, installation and integration of Specialty Rail Systems: Overhead Contact Systems Traction Power Systems Signaling and Train Control Communications and Control Centers $3 Billion in Successfully Completed Systems Work On-time & Within Budget! Commuter Rail Streetcar Freight For more information, visit www.MassTransitmag.com/10729766 For more information, visit www.MassTransitmag.com/10065033 "This is an industry that touches on every aspect of our lives: it brings great economic value, improves the environment, shapes travel behaviors, and enhances the quality of life of people … as the industry adapts its offerings and business model to better serve its customers, governments must step up to the plate and dedicate predictable, sustainable and adequate funding to public transit and urban mobility."